Google Ads are an important part of advertising because Google is used everyday by millions of people who are searching for certain products or services. Having an ad placed on Google is important to businesses because it is the best way to reach customers online and attract more customers. When it comes to creating ads for your business or company, it is important to learn how to make your ads stand out as well as what is needed to make your ad reach more people.
How to create the perfect ad:
A big part of creating the perfect ad involves understanding what keywords people may search for that relate to your product or service. The idea behind choosing the right words to include in your ad is known as keyword targeting, which basically means matching your keywords to what customers may type in the search bar when they are looking for your products. What is cool about Google Adwords is that you can customize your keyword matches to broaden your audience or narrow it down to reach the right customers, making it easy for businesses to achieve their advertising goals. For example if you sell makeup and you choose a broad strategy, your ad will appear anytime anyone searches for the keyword "makeup". On the other hand a narrow strategy is used to reach those who are specifically looking for your product and is usually done by placing a keyword in brackets, so that only people searching for those exact keywords will see your ad. Another important part of creating the perfect ad is knowing how to make your ad stand out. You may want to mention certain features that make your product unique or promotions like free shipping as a way to reach more customers. Below is an example of a Google Ad I created for my blog that shows how Google Adwords works and the steps you need to complete to create an ad.
What is good about Google Ads is that it allows businesses to choose the Google search network that not only makes your ad appear on Google but on also appear on other sites that use Google as their search partner, making it easy to reach more customers.
Comments
Post a Comment