Like any other important software or program, Google Analytics takes time to master but it is important to learn about because it can help make your business more successful. Google Analytics has many great features and can overall help you understand more about the people your website attracts. The main benefit of using Google Analytics is you can see how well your website is performing and can determine what to do to make your website stand out and reach more people. Google Analytics even has advanced features you could use, to make sure your businesses is getting the information that is most important to you.
Some Important features:
1. Advanced filters
Google Analytics collects a whole bunch of data about your website, so applying filters is an easy way to track the important information you are looking for. Some examples of filters you can apply are excluding or including certain data, or even adding upper and lower case filters since Google is not case sensitive. According to Google, Advanced filters use what are called regulatory expressions, "which are characters that you can use to identify matching text in order to trigger an action, which can be simple as a word or a more complicated combination of characters".
2. Event Tracking
Most businesses will have some sort of event they want to track like how many times people watched a video on their site, subscribed to something, or even purchased something. Event tracking shows you total events that have occurred on your website as well as unique events. Unique events shows how many users performed the track event so if one user clicks on a video 3 times in one session, Google Analytics will only count that as one unique event not three. Events is important to view because it can show you how many customers are actually engaging with your website and purchasing your items. To view events, you go to Behavior than events and than overview to see a generic view of the events that you are tracking. Below is an example of some of the events that occurred within the past week for the Google Merchandise Store. To learn more about other cool features Google has to offer, head over to the learning material associated with getting your Google Analytics certification today!
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