A big part of running a successful business involves having a good marketing strategy plan in place. It is important to advertise your brand online because it can help you attract new customers and grow your brand awareness. The year 2020 brought a lot of challenges to businesses and showed how important the internet is to marketing because many companies had to look for new ways to interact with customers online rather than in person. Overall, digital marketing is important for brands to invest in because it can help them connect with customers and can help them remain successful during challenging times.
What digital marketing does for your brand/business:
-Reaches more customers: It is no surprise to hear that technology is always advancing and that each year more and more people are spending time online. On average, people spend about 145 minutes each day online, showing how much time people really spend online. Digital marketing is important because it allows your business to grow and reach more people due to the fact that more people are using the internet to make purchases. For example, the whole COVID pandemic forced a lot of businesses to shut down and only those that could survive online were able to keep their business going showing just how vital it us for companies to have an online presence.
-Helps track performance: With digital marketing it is easy to track how well your ads are doing or how well your website is performing. With tools like Google Analytics, you can see important data like how many people are visiting your website every day as well what keywords people are using to reach your site. All this data is important to track because it shows you how your digital marketing efforts are doing and what you can do to attract more customers. Below is a summary of what marketing does in terms of tracking performance but you can find the whole article on the importance of marketing by clicking here
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