It is no surprise that technology-based skills are more necessary today in the workforce than ever before. Each year, companies strive to hire employees that have at least some expertise in technology or software programs. With everything being digital, people need to have the skills necessary to keep up with the rapidly changing technology. Although most jobs require various important skills like time management, one skill that will always be relevant is technology because it is a big part of our society and our future. It is interesting to think about how important technology is to our everyday lives and how even in the workforce just having tech skills increases your chances of being hired.
What are some of the top skills I found most interesting?
These are just a few skills that I think are important to have, but a full list of top skills that got more people hired this past year could be found by clicking here
1. Cloud Computing
The first skill that I found that is more likely to get more people hired is cloud computing. I think it is cool to think that knowing about the cloud and all it could do is an important skill that employers look for today. Knowing about the cloud is important because it is necessary to understand what the cloud does and how much data can be stored and shared through the cloud. The cloud is important because most of us with iPhones use the cloud all the time to do things like store photos and backup important data. With more people using the cloud each day, employers need people who understand how to keep the cloud functioning well.
2. Journalism
I was surprised to see journalism being a top skill because normally when I think of journalism, I tend to think of an author of a book. With society being so reliant on social media and technology, it is interesting to know that journalism still ranks high on the list of skills employers look for. When it comes to marketing, employers want someone who can tell an exciting story to attract more customers. Marketing relies a lot on journalism because how you promote your product says a lot about who you are as a company, and I think that it's surprising to know that no matter how big of a role technology plays in our everyday lives, journalism will always be a necessary skill you need to have to succeed.
3. Digital Marketing
Besides understanding the cloud, employers look for people who have some knowledge in digital marketing or other types of marketing. One important thing that I learned when it comes to marketing is that digital marketing, social media marketing, and search engine marketing all relate to each other and are an important part of having a digital society. Everything is online, and with more and more companies trying to make it in a digital world I think that digital marketing is a necessary skill to have because it plays an important role in how we communicate to those around us.
Each year some type of marketing skill ranks in the top list of skills employers look for, showing how important marketing is in our digital world.
Top Skills in 2013:
Top Skills in 2019:
What is Digital Marketing?
In the book, Introduction to Social Media Marketing, digital marketing is referred to as a combination of social media marketing and search engine optimization. "In Search Engine Optimization a core goal to get higher search engine rankings is to develop and deploy content to your web site, which is relevant to your audience, relevant to share with other people" (Kelsey 3). With social media changing the way we communicate, even businesses need someone to market their product or promote their company on social media. Social media marketing is important to us because we use social media all the time and it is a great way to attract customers. The goal of social media is to get someone to share what you post and attract more people to buy your product.
Digital Marketing plays a big role in how businesses run today and it is an important skill that will always be needed. Every business and company that exists today all rely on social media and even have their own social media pages to keep up with current trends. Marketing plays a big role in companies because it is one of main skills needed to attract more customers. Digital marketing is everywhere, and ads for companies are always appearing on websites or on social media, making it easier for more people to find what they are looking for. Anyone can post on a website, but in marketing, it is also important to interact with your current customers and find new ways to interest more people in your business.
No matter what job you are looking for, marketing skills are great to have because social media will always be around. The graph below shows how each year more and more people are using social media, making digital marketing an appealing job.
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