Deciding what to post on social media can be a hard decision because you never know who's going to see what you post. Social media allows you to be creative and share with others what interests you or what you like to do. Like many things in life, social media has it's up and downs but overall it's a great way to reach people and connect to others. everyone using social media all the time, it is important to stand out and post something exciting and different especially if you're a big business or company. Everything is online these days, and even businesses understand how important having social media is to their business because of all the possibilities that exist on social media apps like Facebook or Instagram.
What are some important things to keep in mind when posting on social media?
1. Creativity
One of the most important aspects of social media is to be creative. Anyone can post on social media, but if you want to gain followers or gain customers from a business perspective, you need to come up with exciting posts, videos, and stories to share with everyone. From a business and marketing perspective, you might need to post different content depending on who your target audience is. The book, Introduction to Social Media Marketing, mentions an important concept regarding social media and your audience. "What kind of content you create depends on the company or organization, but start by asking yourself who the audience is and consider what kind of things they'd be interested in (Kelsey 16). Although it can be hard to tell right away what you're target audience is interested in, it is helpful to try different ideas and listen to the feedback people give you.
The main idea with creativity is that the more the creative you are the more you will stand out. If you're a business owner you want people to be interested in your company, so having unique posts is important. The good thing about social media is that there are so many different apps to choose from based on what you like most. Instagram is perfect for photos, while Facebook is more suitable for business owners who want to interact with customers and give people the opportunity to learn more about them.
2. Content and Reputation
People always say to be careful about what you post because you never know who will see it. Social media has come a long way and with everyone using it on a daily basis it is important to use caution when posting. A general rule to keep in mind is you shouldn't post anything that you wouldn't want those closest to you to see like your family or manager. Businesses and companies also need to be extra careful about what they say or share on social media because it can affect their reputation and stop people from supporting their businesses or company. The main idea here is to think about what you're posting and how it might affect you later on in life because you never know who will see it and how others may react to it. Even if you delete something you post, you still don't know who saw it and who shared it or saved it, so it's important to always consider how others will react to your content.
An interesting article I found even explains how what you post on social media can even affect your chances of being hired, which is why it is always important to think twice before posting something risky. A few important lines I found from the article are below, but the full article can be found by clicking here.
Like the article quote above mentions, even famous people struggle with the aftermath of posting certain content. A perfect example to mention here involves Elon Musk and how his tweets affected Tesla's reputation. His tweets costed the company billons of dollars in value , showing how important it is to keep in mind what others may think about your posts or tweet before posting it.
What are some great social media apps to use?
-Instagram (perfect for sharing photos, can be used for any business but typically instagram users are younger, ideal for photographers who want people to see their work)
-Facebook (great for any business or individual, allows you to not only share pictures and videos but also connect with others through messenger, wide variety of users, perfect place to have ads because it can attract a lot of people)
Facebook is a common place for businesses to post information about their company and their products. Similar to how google tracks what people search for, Facebook also uses search history data to see what people are looking for by featuring specific ads based on what people search for. A great feature about Facebook is that it allows you to keep up with what customers are saying about your company and offers an easier way to reach more people. Facebook is free and it is a great way to get your business going because of the wide variety of people that use Facebook on a daily basis.
-Twitter (great place to share your thoughts and ideas, twitter is mostly used to say how you feel or share your opinion on something)
-Blogger (perfect for sharing your stories and ideas, allows you to be creative by allowing you to write about whatever interests you most while also customizing how your blog looks.)
-Other great ideas include creating a Youtube channel to share videos or creating a website if you have a business and want to give customers another way to access information about your company and products.
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