It's crazy to think of how much technology has changed our lives from new apps to new social media sites, the possibilities are endless. Even digital marketing has been affected by businesses now using popular social apps like Instagram to advertise and reach more people. One cool thing about apps is that you can create almost anything and even online shopping has come a long way. For example, today Ulta even has a virtual try on feature that allows you to see how makeup products look on you before buying it. The point is technology is rapidly changing, and now is the time to learn more about artificial intelligence and the impact it is not only having on digital marketing but the future as well.
1. Adapt
The first step to learning about artificial intelligence is to adapt. The book, Surfing the Tsunami states, "the word adapt means to learn more and pay attention, and to keep aware of where things are headed" (Kelsey 77). It is important to read articles and books on artificial intelligence to make you more aware of what is happening today with ai and how it could affect the future. An interesting article I read when doing some research on ai mentioned the role artificial intelligence is having in the medical field. Below is some text form the article about the cool thing AI is doing in the medical field, but the full article can be found by clicking here.
The main idea to keep in mind with this first stage "adapt", is to do some research and get inspired to learn more about ai because it is inspiring to see what AI can achieve and accomplish.
2. Adopt
The next stage in learning about artificial intelligence is to adopt it by using AI inspired platforms and tools. This stage also involves advocating for AI and influencing others in your company why artificial intelligence is important to learn about and get involved in. When it comes to learning and adopting AI, There are many platforms that help companies with digital marking by automating routine processes making it easier to create exciting ads . One example is Optmyzr, a platform focused on Adwords optimization solutions and automated tools. What is cool about this platform is that anyone can sign up for a free trial making it a great platform to see AI in action and what it can do in terms of digital marketing.
The main idea is to keep learning about artificial intelligence and find new ways to use AI inspired tools and platforms.
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