Each year the job market changes, but one thing that remains the same is the need for marketing skills and other technology based skills. Today with a global pandemic challenging our everyday lives, it is more important than ever before to be able to do things online such as marketing products and advertising. Businesses understand the importance of online marketing and it is no surprise to see that each year some type of marketing skill ends up in the list of skills that employers look for.
What you need to know about marketing:
The first important thing to understand when it comes to marketing skills is how marketing is referred to by different names. Digital marketing is also referred to as search engine marketing or even social media marketing, but ideally they all connect to each other as shown by the image above. The book, Introduction to Search Engine Marketing, offers a great example of how search engine marketing connects to digital marketing. "For example, search engine marketing is tightly connected to all other areas of digital marketing, and the central goal is to develop content that flows through various channels, including through search engines" (Kelsey).
Where does marketing skills rank each year?
Although marketing skills may not be the first top skill employers look for, each year it still ends up in the list of skills employers look for making it an important skill to have. Search Engine marketing is important to businesses because they want their ad to appear when people search for specific keywords related to their product or service. In general, digital marketing is important to the work force because with more people spending time online it becomes the best way for your business or company to reach more customers. Below are images of top skills employers looked for according to LinkedIn, showing just how important marketing skills really are. I found it interesting that from 2018-2020, some type of marketing was always in the top list of skills. I also think that it's good to know that having digital marketing skills can increase your chances of being hired and how each year employers tend to look for job candidates with various marketing skills. Technology will always be around, so my suggestion is to learn about marketing and develop marketing skills because it can help you get hired.
2018:
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