Week 2- Top skills employers look for

 Google Analytics is a powerful tool that allows businesses and customers to track their website traffic, making it an important skill employers look for. Each year employers look for marketing skills and it is no surprise to see that Google Analytics is a big part of the marketing world. Businesses understand the need to track who visits their website because it lets them know who is seeing their ad and clicking on their website. Google Analytics is a powerful skill that anyone can learn by studying the suggested material from Google and taking the certification exam until you receive a passing score, making it easily doable. 

How does Google Analytics affect the job force?

An article on LinkedIn discusses the impact technology is having on the job force and how technological skills will always be needed, including marketing and Google Analytics. A few lines from the article that mention the importance of technology is shown below, but the full article can be found by clicking here.

With technology here to stay it is important to learn some technological skills including digital marketing because there will always be a need for businesses to advertise their products online and develop a customer base online. Google Analytics is a part of marketing because the main goal behind marketing is to attract more customers and to get more customers to buy your product. With that being said, in order to attract more customers you have to able to see how well your ads are doing and what you can do to improve them, which is exactly what Google Analytics does. It is important to know that when employers look for marketing skills, they also prefer someone with knowledge in Google Analytics because powerful advertising can make businesses more successful. 

Where marketing/analytic skills rank in 2019 and 2020 according to LinkedIn:

2019: 

2020: