It is no surprise that each year more and more people are spending a majority of their time on their phones. With cell phones capable of doing almost everything a computer can do, it makes sense to see more people accessing websites and supporting businesses from their phones. With social media and new technology continually on the rise, businesses understand the importance of attracting more customers online through social media sites and through creative ads. It is also important for everyone to understand how users may access your website and what you can do as a business leader to attract more users and keep them coming back.
What you need to know:
The most important idea to understand when it comes to website traffic is how users are accessing your site. It is important to know this information because your website appears different to users depending on what device they access your website from. This is where Google Analytics comes in handy because with Google Analytics you can actually see where your website visitors are from and what device they are accessing your website from. You do this by selecting audience and mobile overview in Google Analytics to see what percentage of users are using a phone, tablet, or computer to access your website. Below is an example of what device most users are using to access the Google merchandise store in the last 30 days. This data is important for businesses to know because if most of their users are accessing their website from a mobile device they may want to spend more time making their website more mobile friendly as well as spend more time promoting their business on social media.
Tips to generate more traffic:
-If a majority of your users are accessing your website from a mobile device, it may be more beneficial to spend more time promoting your website on social media sites. The book, Introduction to Google Analytics, mentions that "One of the easiest ways to get some more traffic to your blog or web site is by sharing a link to a post on any social media accounts you have" (Kelsey 23). Promoting on social media is an easy way to reach more customers because most people have some type of social media account that they spend a lot of time on, meaning that they are more likely to see your ad and visit your website.
-Make your ad/post on social media stand out: be sure to include a visual that captures people's attention. You can even pay to boost your ad on social media sites like Facebook so it is important to spend time creating a unique add that people will want to click on. Google Analytics also helps to tell you if your ad is successful by tracking your website traffic and by telling you how many people are visiting your website over a certain time period.
Comments
Post a Comment