Understanding how your ad/website is performing over time is important to businesses because it tracks return on investment by telling you how much traffic your website is attracting as well as other important metrics. Google Analytics is an easy way to track detailed information about your website and is great for business owners because it tells them how a majority of people got to their website and can show them if people got to their website by clicking on an ad or typing the URL directly.
Acquisition reports in Google Analytics allows you to see which traffic source is giving you the highest amount of traffic and can also tell business owners where they need to focus their marketing efforts, making it an essential concept to understand. You can access acquisition reports in Google Analytics by clicking on acquisition and than overview to get a general view of where your website traffic is coming from. With the acquisition overview report you can see if your website traffic came from a direct search, an organic search, a referral or from an email or social account like Facebook. An organic search basically means that someone accessed your website through an unpaid search like a non-paid Google search, while a direct search means that users accessed your website by typing in the URL to your website directly. A referral describes someone who visits your website from sources outside of its search engine. Below is an example of what the acquisition report looks like for casamarketing.org where you can see how most people accessed their website through direct search for the month of September.
What else you need to know:
-Besides seeing which source brought you the highest amount of traffic, it is important to also look at the bounce rate. A low bounce rate is important for tracking traffic because it shows you that people are spending time on your website and aren't leaving right away.
-For more detailed information about how users accessed your website you could click on acquisition all traffic followed by source and medium. Source tells you the place users are before seeing your website and medium tells you how users arrived at your website. Below is an example of what this page looks like, showing how detailed and beneficial Google Analytics really is.
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