When you search for a product in Google, chances are you will see an ad for something that relates to what your are looking for and you might end up clicking on the ad. Many businesses will pay for ads based on clicks, meaning that they are charged for the ad when someone clicks on it. When it comes to getting your ad noticed by more people, keywords also play an important role in determining what page your ad appears on. Keywords relate to search engine marketing, because when you create an ad, you have to think of what people words people might type in the search bar that relate to your product or service. Budget and keywords play a big role in Google Ads, and it is an important concept to learn about.
What you need to know:
When it comes to search engine marketing, you have to know what keywords people will use to find your product and consider what the search traffic for that keyword is. The book, Introduction to Google Ads mentions, "There is a certain amount of demand for every keyword, from none to extreme. The more people type in a keyword, such as Olympics Rio, the more volume there is" (Kelsey). To see what traffic certain keywords get, Google Ads has a feature known as Keyword Planner that is helpful in determining what keywords will get you the most clicks. Most businesses pay for ads based on clicks, so this tool is beneficial because it tells you the average monthly searches a keyword gets as well what the bid range for that keyword is. Below is an example of some keywords I typed in the keyword planner to see what the traffic and bid price is.
As you can see from the image, Google Ads even suggest keywords to use to make your ad more noticeable. Besides setting a bid price and paying for ads based on clicks, having the right content and knowing how to make your ad stand out can also lead you to have a higher rank. Search engine optimization focuses on content and what you can do with your ad to make it stand out and reach more people, including knowing what people are looking for when it comes to your product or service. It is helpful to include promotions or images that will capture people's attention and get them to click on your ad. Overall, Google Ads is a great way to get your ad on top and can help ensure you are paying the right price to get your ad noticed.
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