The main reason why businesses and companies use Google Analytics is to track how their website is doing and seeing what trends exist. If companies are spending extra money on advertising they want to make sure the cost is worth it and that their ad or website is increasing the amount of visitors it has. Overall, businesses want to see in increase in visitors because in order for a business to grow, it has to be able to attract new visitors and customers to spread brand awareness. Google Analytics is an easy way to see what trends exist with your website and can even give you hints about what you need to do to reach your business goals.
Trends and Google Analytics:
What is good about Google Analytics is that once you set up an account you can use it to easily track data for all your websites, which is good especially if you are a company with multiple different websites and want to see how all your websites are performing. Regardless of how many websites you have, tracking trends is super easy to do in Google Analytics, and once you set up your account you will be able to see the data Google collects and what it can tell you in terms of trends. The main way to track user trends is to go to Audience overview, which shows you how many users your website had in a given day, week, or month. What is cool about Google Analytics is that you can choose a custom date range to see if there was an increase or decrease in visitors over several months or even a year. Below is an example of how many visitors the CASA marketing site had from oct 1, 2018 to oct 2019,
What trends tell you:
-When it comes to user trends, it is important to see an increase in the number of visitors your website because that means your website is doing well and attracting new visitors. A decrease in the number of users can be a sign that you need to update your website to make it more appealing or engaging. It can also tell you that you need to spend more on advertising to attract new users.
-Besides seeing visitor trends, you can also see detailed information about what countries people are visiting from by clicking on location as well as what type of device they are using by clicking on mobile overview. These are important trends to track because if you see a decrease in the number of users who use a mobile device to access your site, it can tell you that you may want to consider making your website more mobile friendly.
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