Understanding how people are accessing your website is a big part of running a business because it can tell you if you ad is driving the most traffic to your site. In the business world, if your ad is not driving as much traffic as it should be, it can be a sign for the company to change their ad and work on new ways to improve their ad's ranking. Google Analytics is helpful to business owners when it comes to tracking how well their ad is doing because it shows them exactly how much traffic their ad brought in including sources or other ways people accessed their website.
Tracking Organic Search Traffic:
Before learning how to exactly track organic search traffic it is important to understand what organic search traffic really means. Organic search traffic really just refers to the people that accessed your website through an unpaid search like a general Google search. So how do you track how many people are arriving to your website from a non-paid search vs. a paid ad? To track how much traffic certain sources are bringing to your website, you go into Google Analytics and click on Acquisition overview. According to Google, Acquisition reports allow you to compare the performance of different marketing channels and helps you discover which sources send you the highest quality traffic, making it an easy way to track organic search traffic as well as other traffic sources. The image below is what the Acquisition report looks like for Casa Marketing's website from July 1st to September 30th.
Comments
Post a Comment