Trending involves stay up to date about what is popular and what people are into these days. When it comes to the business world, trends are important to look for because it can tell you more about your business and how your business has changed over time. It can even tell you if your website is attracting more people or losing customers, which is important to know because as a business owner you want your business to stay on top and be relevant to what people are looking for.
What to look for when it comes to trends: ★★★
The first important thing to remember is that the date range you choose has a lot to do when it comes to looking for trends that exist within your business in Google Analytics. Choosing a week or 1 month as the date range doesn't tell you much about whether a trend exists in your businesses because things are likely to change one week from the next. For example, just because you might have a decrease in users who visited your website in one week doesn't mean that every week you can expect to see a decreasing trend. It is most helpful to choose a date range of several months to see whether a trend exists within your business.
Helpful tips:
-Compare date ranges to get a better idea of how your business has changed over a long period of time. Below is an example of how the Google Merchandise store users report changed from last year to now. You can see from the data, that there is a slight increase in the number of users this year from August to the end of October.
-Comparing metrics can make it easier to understand why a certain trend exits. For business owners comparing revenue to average order price can be helpful because it can tell them why there is an increase or decrease in revenue and whether more people are ordering more products and spending more money (example shown below). You can compare a variety of different trends making it perfect for anyone.
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