After you create an Ad in Google Ads, you can add more information to your ad to make it reach more customers or help you complete your business goals. Ad extensions are basically any additional information you can add to your text add to let people know more about your business. There are a wide variety of different ad extensions you can choose to add to your ad, making it perfect for any type of business. 
What you need to know:
Google Ad has a variety of d extensions like site-link, callout, structured snippets, location extensions, app extensions, and price/promotion extensions. Deciding what ad extension to choose can be difficult but it is important to keep in mind what your business goals are. For example, if you want website users to spend time on a certain page of your website you can use site-link extensions to direct them to the exact page you want them to see. Price and promotion extensions are also really helpful because it lets people see the prices right away and see what deals or discounts you have going on. Below is an example of price extension on a Google Ad for Maybelline foundation.
You can easily see the prices for a variety of their makeup, making it perfect for customers to see right away if the price and product is right for them. Having ad extensions like price or callout extensions is important because it allows you to keep track of your goals and improve your business. For example, businesses may want to track how many conversions they get and they can do this by having certain extensions like call extensions to see how many people called or other extensions that show how many people signed up for something or have purchased their item.
Comments
Post a Comment