Week 14-MKTG 3349-Data tracking and marketing

Companies all over the world use data tracking to get the most from their ads and reach the most people. With technology continually advancing, it is interesting to think about the role online data plays when it comes to marketing and advertising. Like any business, managers want to connect with their customers and spend time researching what is trending and what people are interested in. Although being tracked online may seem like an invasion of privacy, it is still interesting to learn about how our online data is used in the marketing world.

The role of online data in marketing:

When you search for a product or service online, visit a website, or click on an add chances are data is being collected and tracked. Marketing relies on this data to help their ads reach the most people and reach the right customers who are likely to buy their product. Search terms are important to track in the marketing world because it shows businesses what words and phrases people search for that relate to your product or service. Google Ads relies on search terms and even encourages managers to spend time researching what search terms most people use to help get their ad at the right place at the right time. This explains why when you search for something you may see ads appear targeting what you where searching for. Below is an example of the ads that come up when I searched for best eyeshadow. 

As you can see from the image above, whenever you search for something the data is used to show the ads most relevant to what you are looking for. I think that this data is helpful because it can help you find what you are looking for faster. Overall, data tracking plays a big role in digital marketing.