With the pandemic causing more people to do things online, businesses understand just how important digital marketing is to their business. Since more people are shopping and spending more time online, businesses are also spending more time on advertising efforts and seeing what they can do in terms of digital marketing to attract more customers. It is clear today that since the pandemic shifted more things online, digital marketing is here to stay and is a great career to look into.
What is digital marketing/search engine optimization:
Digital marketing refers to the process of advertising a product or service online. Search Engine optimization is a big part of digital marketing because search engine optimization involves focusing on attracting customers and getting your ad to be a higher ranking. Google ranks ads according to how relevant an ad is to what you are searching for so when it comes to digital marketing it is important to have creative content that will attract more customers. An article by Casa Marketing also gives a great summary of the importance of marketing skills (shown below).
How is digital marketing impacting the job force?
As I mentioned before, digital marketing is a great career to look into because year after year some type of digital marketing skill or jobs are desired. Technology is always advancing and businesses are always looking for new ways to advertise their products including on social media sites, making it a fun job to look into. Casa marketing features a great article on LinkedIn showing where digital marketing and related jobs rank each year, showing just how important digital marketing is today. The image below shows the different marketing jobs and its importance, but you can see where digital marketing jobs rank each year and read more about digital marketing by clicking here.
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