When it comes to SEO, keywords play a big role in where your website ranks in a search engine. The more time a business owner spends doing keyword research, the higher their website will rank in a search result, making it a valuable concept to spend time on. So what are keywords? Keywords are the words that people type in the search bar when they are looking for a particular product or service. When it comes to getting the most customers to your site it is important to spend time researching what keywords customers used and use keyword tools to ensure your website is performing well.
Helpful tips and tools on keyword research:
-Spend time researching potential customers: According to the Keyword Research planner that could be found by clicking here, there a variety of questions you should try to answer about your customers. Some good questions to ask are who is looking for your product or service, when are they searching for your product, and where your potential customers are located. Also just looking to see what products people are looking for can be helpful because it can show you what products are good to produce and what is currently in demand. This step also involves looking at seeing whether customers are looking for information or to purchase something. Keywords play a big role in attracting the right customers because you want to ensure your ad appears when certain keywords are searched for.
-Try a keyword research tool: There a wide variety of search tools you can use but a fast and free on to use is Wordtracker. This website allows you to type in any keyword and generates a list of suggested keywords to use that relate to the word you typed in. This tool is helpful because it shows you a list of good keywords to use along with the search volume and the competition that exists for each particular keyword. Below is an example I tried out for the keyword "flight" and you can see from the results that some of popular keywords related to flights is "google flights" and "cheap flights". It is important to note that the more popular a keyword is the more effort is required to get your ad on top.
Overall seeing what people are into these days and what people are searching for is important because it can show you what marketing opportunities exist and where they exist. The main idea with SEO is to get the most people to your site and with the right keywords, you can attract the right customers that will make your business successful.
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